Conibear Contracting Ltd

Branding

Conibear Contracting Ltd, required an identity for a new groundwork business in the UK. The brief was to deliver a traditional brand that adopts a regal aesthetic, similar to that of an emblem or coat of arms, however, through the creative process, the direction soon changed into a modern timeless identity.

 

 

The custom logotype integrates a forward moving bear as the letter ‘R’. The characteristics of a bear communicates the strength and independence of this contractor, whilst connecting to nature. The approach to emphasis the clients name has resulted in a highly recognisable and memorable brand identity.

The modern clean minimal approach demonstrates the evolving techniques used within agriculture in addition to emphasising the reliability and quality service with Conibear offers.